Creative Crowdfunding

One of my New Year's resolutions was to back four Kickstarter campaigns, so that I could find out more about how crowd funding works and to get savvier so I could help my clients more. I have to admit, though, the more I learned, the less I liked. Whereas tech Kickstarter campaigns seemed to bring in early adopters and get a lot of buzz, arts funding seemed more problematic — whether it was Kickstarter, Indiegogo, or any of the smaller engines, nothing seemed to grab me. (I have to admit my final gift was to a Go Fund Me site for a pet).

But last night, I went to a great presentation from Seed and Spark, which is exclusively for film-related projects. As well as crowd funding for film production, the site also has a video-on-demand function once the film is completed. Their focus is not on simply getting funding, but on building a strong community for your film production — building long-term relationships and audiences. The idea is then to create concentric circles, so on your NEXT project, you already have a built-in base.

I have pages of notes from the presentation, but their website has fantastic information; if you're thinking of a film or film-related project, I would highly advise checking it out.

Thanks to Erica Anderson and IFP Minnesota, I've totally outdone myself in my resolution — and gained a lot more faith in (some) crowdfunding!


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